Email & SMS Marketing Specialist
Job Description
The Email & SMS Marketing Specialist will be responsible for planning, designing, and executing targeted digital marketing campaigns. This role focuses on driving engagement, improving conversion rates, and managing automated messaging strategies.
The specialist will work closely with marketing and leadership teams to optimize campaigns and improve performance.
Key Responsibilities
- The Email & SMS Marketing Specialist will be responsible for planning, designing, and executing targeted digital marketing campaigns. This role focuses on driving engagement, improving conversion rates, and managing automated messaging strategies.
- The specialist will work closely with marketing and leadership teams to optimize campaigns and improve performance.
Skills and Qualifications
- Plan and execute email and SMS marketing campaigns across multiple business divisions.
- Write compelling marketing copy and calls to action.
- Design email templates and campaign layouts.
- Manage segmentation, automation workflows, and contact lists.
- Monitor campaign metrics including open rates, click-through rates, and conversions.
- Conduct A/B testing to optimize campaign performance.
- Ensure compliance with email marketing regulations such as CAN-SPAM and data privacy policies.
Requirements
- 2+ years of experience in email or SMS marketing.
- Experience with marketing automation platforms such as Mailchimp, ActiveCampaign, or Klaviyo.
- Strong understanding of digital marketing analytics and performance tracking.
- Basic knowledge of HTML/CSS for email design.
- Excellent English communication skills.
- Strong organizational and time management skills.